This deliverable leverages the initial work done in D6.2 “Initial Market Analysis”, and in D6.4 “Initial Exploitation Plan” where different business models were identified for the KRAKEN solution with a specific focus on the B2B segment. Based on these experiences and work conducted, a final definition of our value proposition and the business model approach related to our pricing model is provided in this deliverable.
In general, independently from the different use cases, KRAKEN’s marketplace should be able to monetize access to highly valuable data assets, enhance security in data sharing, provide an easy way to guarantee GDPR (General Data Protection Regulation) compliance, and empower data providers to connect directly with data consumers without intermediaries.
From the above value proposition, we identified the most relevant customer segments, from both a data provider and data consumer point of view, focusing on the segments of Education, in which Universities, Human resource departments and Job Agencies are the most important customers, and Healthcare with academic hospitals, software developers for Health Care, and academic research institutions as the main recipient of our value proposition.
From the business model point of view, we identified the main revenues and cost streams based on the initial market analysis and exploitation plan.
Key novel contributions included in this deliverable are the individual exploitation plans for the different components of the KRAKEN platform and an updated go to market strategy for both the KRAKEN platform as a whole and its components.